As we hear daily, the publishing industry is changing. From production to marketing the old way of doing things no longer works.
Large print runs are becoming relics while technology is moving us in directions further than many imagined. Imagine a book store with vending machines rather than shelves:
- Romance - go to the green machine
- Thriller -- try the red machine
Put in your credit card, make your selection and out pops a book. Cover and all.
As production changes so does marketing. Press releases and press kits are expensive to send and create piles of wasted paper (green book publishing?). Enter the book video and trailer. Think of the movie trailer. A snipet from the author introducing you to the book. Author of "Life as a Sandwich" Eric Peterson is taking it a step further. He has created YouTube videos showing the scenes of his book -- bringing an added dimension to the reader. The places he had in mind when he wrote the story. The links are: http://www.youtube.com/watch?v=Ep4jR-P05-8 and http://www.youtube.com/watch?v=V9kvM-vFX4U
Take a look and see where book marketing is going!
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